John McCain got his face broke this morning in Ohio. The video clip – an instant classic – is embedded below.
What’s beautiful about this clip is, it reinforces a narrative. A narrative about Team McCain being less competent (and less lucky) than Team Obama... on the day after Barack Obama rocked a Hollywood-style mini-movie on national television.
Last weekend, pundits said “Joe the Plumber” was gaining traction as a campaign issue... that this concocted symbol of Hard-Working White America was pulling voters toward McCain.
Now, this embarrassing moment will suck another day’s focus away from the major McCain talking point of Obama-as-socialist. David Shuster highlighted it on MSNBC an hour ago; the Huffington Post is leading with it; the YouTube clip has racked up 155,000 views already.
Just wait until the late-night comics have at it.
UPDATE (10/30/08): This clip was show twice tonight on Anderson Cooper’s show. And, of course, Keith Olbermann couldn’t resist hyping it on “Countdown.”
But McCain’s awkward moment wasn’t shown at all on Fox News, as far as I can tell. (Merely an oversight on their part, I’m sure.)