A few weeks ago, the marketing geniuses at Hanesbrands Inc. established a beachhead on YouTube for their Playtex brand bras.
You might wonder: Who the hell wants to watch commercials on YouTube?
Well, when those commercials feature curvy, half-naked womens cavorting and joking and talking ’bout their tits, the answer is: Plenty of people.
Exactly how many people is the question. There are eight videos on YouTube as part of Playtex’s multimillion-dollar “Girl Talk” campaign. Most of those videos have viewership numbers in the thousands or tens of thousands.
But one so-called “bloopers” video has allegedly been viewed 4 million times.
Yeah, right. Four million in about one month. Four million views and only 174 comments.
I’m sorry, but that’s a figure with no visible means of support. There must be some kind of shenanigans afoot. Can anyone hip me to the tricks of how YouTube viewership numbers get pumped up or inflated?
Four million views would constitute a cultural phenomenon. When “Chocolate Rain” racked up 4 million views, Tay Zonday got on “The Jimmy Kimmel Show” and CNN.
In any case, this campaign is a clever way to commercialize YouTube without pissing anybody off. Because women are like, “Hey, I wear bras too!” And dudes are like, “More breasteses please.”
Taking the cleverness a step further, Playtex is inviting real women to video themselves... and become unpaid spokesmodels in the “Girl Talk” campaign. Here’s what it says on Playtex’s YouTube channel:
“Do you have a funny Playtex bra moment or story you want to share? Upload your video to our Brastory ‘group’, and then vote on your favorites here – just click on the link below and you’re on your way! (limit videos to :30 max each, please? thanks)”
Hey... I’ve got a funny Playtex bra moment to share. But I don’t think they wanna hear about me getting caught jerking off at JC Penney’s.
P.S. My favorite Playtex “Girl Talk” girl is the Lauren-Ambrose-looking redheaded one (pictured above). You might be interested to know that she has nicknamed her breasts “Lacey” and “Casey”... because it “kinda rhymes and they’re kinda, you know, my friends.”